Express Capture using Google Tags


How to setup address capture using Google Tags in 3 steps


The following instructions assume you currently use Google Tag Manager with your web store. If you don’t currently use Google Tag Manger to assist with your digital marketing we have created a step by step guide on how to set it up and configure your web store to use it.

Click here to find out more about Google Tag Manager


Step 1 – Create an Express Capture Account

Creating an Express Capture account is easy, simply go to the Registration page and enter your details. This will not only create for you an Express Capture account but also provide you with a FREE trial.


Once you have created your account you’ll need to go to your My Account page and then click “Setup Express Capture


Setup Express Capture

Copy the code snippet

Express Capture code

And make a note of the Verification Code for later.

Express Capture Verification Code

Step 2 – Create a new tag in Google Tag Manager

Sign into your Google Tag Manager account and select a”New Tag”.

Create a new Google Tag

Click on “Custom HTML tag” button

Select Customer HTML Button

In the HTML window paste the code snippet from the Express Capture setup page and click “Continue”.

Add Express Capture snippet to Google tags

Next you’ll need to choose your triggers, click on “Some Pages” button.

Select some pages button

Click the “New” button to create a page view trigger.

Create Container for trigger

Add a name for the Rule, change the operation type to “equals” and paste your checkout page URL into the value box. Then press Save.

Add Name and Url

Then press “Publish” to make your new Tag go live.

Publish Tag

Step 3 – Configure Express Capture on your Checkout page

Return to your Checkout page

Check out tab

Press the browser Refresh button

Check out page

You should now see the Express Capture configuration screen at the bottom of you Checkout page

Adding Address Capture into your shopping cart

Enter the Express Capture Verification Code that you took note of in step 1 and then press the “Enter” button.

Adding Express Capture into Magento

Select the “Register and Checkout” option and press “Continue”.

Magento form

Press “No” to make sure the field mapping is correct.

Express Capture mapping in Magento form

Press the “B” button.

Mapping fields

Then make sure all the fields are mapped correctly, making a special note to make sure “region” is mapped to “County” (not Country). The fields on the left may be prefixed with either “shipping:” or “billing:”, either is ok. Just make sure all the prefixes are the same.

Note: if you are capturing addressing from Australia and New Zealand, you may want to remove the “company” mapped field as  the data does not include Australian and New Zealand company names.

When complete press “Done”.

Test Express Capture

Now place your cursor in the Address field and try typing in an address.

Address capture selection

Select an address and make sure all the address fields have been copied to the correct fields.

Address field

If not all of the address fields copied correctly press the “No” button and re-adjust the field mapping and try again.

Once the fields are all coping correctly press the “Yes” button.


Address Capture in Magento

And the press “Close”

That’s it, you’re done. Rapid address capture will now be available FREE to all customers that visit your site for the length of trial. After your trial has finished (or just before) simply go your Express Capture My Account page to Topup your account with more credit. There is no further configuration to do.


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