Express Capture using Google Tags
How to setup address capture using Google Tags in 3 steps
The following instructions assume you currently use Google Tag Manager with your web store. If you don’t currently use Google Tag Manger to assist with your digital marketing we have created a step by step guide on how to set it up and configure your web store to use it.
Step 1 – Create an Express Capture Account
Creating an Express Capture account is easy, simply go to the Registration page and enter your details. This will not only create for you an Express Capture account but also provide you with a FREE trial.
Copy the code snippet
And make a note of the Verification Code for later.
Step 2 – Create a new tag in Google Tag Manager
Sign into your Google Tag Manager account and select a”New Tag”.
Click on “Custom HTML tag” button
In the HTML window paste the code snippet from the Express Capture setup page and click “Continue”.
Next you’ll need to choose your triggers, click on “Some Pages” button.
Click the “New” button to create a page view trigger.
Add a name for the Rule, change the operation type to “equals” and paste your checkout page URL into the value box. Then press Save.
Then press “Publish” to make your new Tag go live.
Step 3 – Configure Express Capture on your Checkout page
Return to your Checkout page
Press the browser Refresh button
You should now see the Express Capture configuration screen at the bottom of you Checkout page
Enter the Express Capture Verification Code that you took note of in step 1 and then press the “Enter” button.
Select the “Register and Checkout” option and press “Continue”.
Press “No” to make sure the field mapping is correct.
Press the “B” button.
Then make sure all the fields are mapped correctly, making a special note to make sure “region” is mapped to “County” (not Country). The fields on the left may be prefixed with either “shipping:” or “billing:”, either is ok. Just make sure all the prefixes are the same.
Note: if you are capturing addressing from Australia and New Zealand, you may want to remove the “company” mapped field as the data does not include Australian and New Zealand company names.
When complete press “Done”.
Now place your cursor in the Address field and try typing in an address.
Select an address and make sure all the address fields have been copied to the correct fields.
If not all of the address fields copied correctly press the “No” button and re-adjust the field mapping and try again.
Once the fields are all coping correctly press the “Yes” button.
And the press “Close”
That’s it, you’re done. Rapid address capture will now be available FREE to all customers that visit your site for the length of trial. After your trial has finished (or just before) simply go your Express Capture My Account page to Topup your account with more credit. There is no further configuration to do.